Branding Makeover Masterclass
Transform your marketing materials so you can stand out from your competition, crush your next interview, and land your dream job.
Date: Sat, February 8th
Time: 9:30am - 11:30am (PT)*
Location: Zoom
*Plus an additional hour of Live Q&A
Your instructor:
Zack Arnold, ACE
Hollywood Film & TV Editor, Podcaster, Career Coach
The Creative Job Market Has Never Been This Crowded
With so many incredibly talented people out of work and so few opportunities to go around, getting noticed seems impossible right now.
Finding any creative work in the entertainment industry is more competitive than it’s ever been. Emmy winners are delivering Uber Eats just to make ends meet. And with all the continued uncertainty in the job market, it feels like we're climbing a mountain that may not even be there anymore.
Whether you’re navigating a major career pivot, pursuing your next dream job, or even just trying to land the next paycheck, standing out has never felt more overwhelming.
Hundreds (if not thousands) are applying for jobs on LinkedIn, and your applications disappear into cyberspace
An endless supply of generic, AI-generated résumés clog up gatekeepers’ inboxes and it feels impossible to get any attention
You have so many marketing materials to update (résumés, your website, LinkedIn, etc) you don’t know where to start!
Until now the work came to you, but now you have to sell yourself…
...except you don’t know what makes you unique (and you HATE selling!)
Even when you're convinced you meet every single qualification perfectly, it seems like someone else always gets the gig instead of you
I’m confident your lifetime of skills, knowledge, and experience are far more valuable to the right people than you know.
"Thanks to this process I feel clearer now on how I can shape my story to solve problems and how to set myself apart from other Assistants. Thank you again!"
Courtney Beaudry • Assistant Editor
Hi, I'm Zack Arnold...
…and I’m not a branding expert. But I am a storytelling expert. Over my 20-year career in Hollywood I landed not one but multiple game-changing dream opportunities all because of a combination of killer cold outreach, a compelling story on my résumé and website, and a pitch in interviews so strong it got me (almost) every job in the room. None of this was a fluke…all of it is teachable.
I created this Masterclass because we creatives do things differently. Corporate job hunting isn’t our jam, and most corporate career coaches don’t understand how things work for us in creative fields.
I’ll show you what it takes to stand out from your competition, land the next gig, and build the creative career you deserve.
My work has been featured in:
This Masterclass Is For You If…
You want your résumé to attract the right creative collaborators (and repel the assholes)
You need to update your portfolio website but don’t know where to start
You don’t want your “About Me” page or LinkedIn Bio to sound like an AI bot
You want to feel more confident in your next job interview (without feeling like a sleazy car salesman)
You want to better understand what sets you apart from your creative competition
This branding makeover masterclass is designed by creatives for creatives who are struggling to stand out.
If you’re willing to roll up your sleeves and do the hard work, I'll show you how to use your storytelling skills to makeover your brand so you can then update all of your marketing materials and get noticed.
Here’s What You’ll Learn:
Story
Learn how important storytelling is when creating your personal brand and how to make your creative services more compelling to the right clients, customers, and collaborators.
Character
Learn how to clearly identify the ideal audience for your marketing materials so you can speak to their most important and urgent needs. (They’ll think you’re reading their mind!)
Plot
Learn how to not only identify the key problems that you solve for your ideal customers but also tell make it abundantly clear you are the ideal solution.
Theme
Every great story has a strong theme, and your brand story is no different. Learn how to seal the deal by connecting with your ideal customer’s ‘Why.’
""I’m sitting here working on a scripted show I never thought I’d be able to do without Zack."
Malinda Zehner Guerra • Emmy-winning TV Editor
Here’s Everything You Get
In addition to the 2 hour Live Masterclass on Sat, February 8th (via Zoom), here’s everything else you get when you register.
LIFETIME ACCESS
To the masterclass video recording, transcript, and AI summary
LIVE Hot Seat
Apply for a 25-min Hot Seat to review your marketing materials
1-hr BONUS Q&A
An additional hour of open Q&A about all things branding and marketing
Branding Audit Checklist
A simple bonus checklist to ensure your marketing materials tell a clear and compelling story
Cold Outreach Template
So when your marketing materials are ready for the world, you stick the landing with your outreach
BONUS: 30 days of FREE Access to “The Vault”
Over the last seven years I’ve conducted over 1000 “Hot Seat” sessions with my students, and I record every single one. Upon registration you’ll get INSTANT access to “The Vault,” aka my Office Hours Greatest Hits curated into the following categories:
- Workshopping cold & warm outreach emails
- Workshopping cover letters
- Workshopping portfolio websites
- Workshopping “About Me” pages
- Preparing for job interviews
- Preparing for lunch meetings and Zoom calls
- Debating job offers
- Managing a career pivot and identifying your ‘asymmetric advantage’
- BONUS: An in-depth 3-hr mock job interview case study that breaks down every detail of how to crush your next interview and land the job in the room.
The Vault alone contains over 30 hours of free career coaching. Trust me…it’s worth the price of registration all by itself.
""I got my dream job in large part thanks to the support, the workshops, the hot seats, and the videos in the vault. The resources in this community have helped me so much in getting on track. I'm so grateful and I keep learning every day."
Marc Wiltshire • Television Editor
Rewrite Your Story. Stand Out From Your Competition. Land the Jobs You Deserve.
Your Masterclass registration includes:
LIVE Attendance (Sat, Feb 8th - 9:30am PT)
Participate in Live Q&A
LIFETIME ACCESS to the recording, transcript, and AI summary
Apply for a 25-min “Hot Seat” with Zack
30-days Access to “The Vault”
Branding Audit Checklist
Cold Outreach Template
$97
Not sure if this masterclass is the right fit?
Reach out directly to [email protected] or review the FAQ’s below.
Frequently Asked Questions
When is this Live Masterclass? And where do I go?
What if I can’t attend live? Will this Masterclass be recorded?
What else is included with my registration?
Can I keep my access to “The Vault” beyond the first 30 days?
If I’m not an editor like you (or I don’t even work in entertainment), will this Masterclass work for me?
Will this Masterclass work for me if I live in another country?
What if I need more help with my branding and marketing materials after this Masterclass? Do you offer additional services?
About Your Instructor
Hi! I'm Zack, an award-winning Hollywood film & TV editor (notable credits include Netflix’s Cobra Kai, Empire, and Burn Notice) who has also spent the last ten years as a podcaster, writer, and career coach.
I help creatives and storytellers like you design the more rewarding, fulfilling, and sustainable careers you deserve…without burning out (or selling your creative soul).
Having worked with hundreds of creatives all over the world, I understand it’s never been harder to build a career doing the work you love. Whether it’s the rapid rise of artificial intelligence, never-ending work stoppages from strikes and pandemics (and now fires???), or the implosion of legacy media, it feels nearly impossible just to find consistent work. I can’t change the world around us, but I can help you change your approach to how you brand yourself and market your creative services.
I’m confident your skills, knowledge, and experience bring far more value to the right people than you know. And I want to help you leverage your value and stand out from your competition so you can continue doing the work you love…without running in circles on random job boards and social media, ultimately burning out before you even land your next gig.
Consider me your career sensei. Welcome to my dojo.
Past clients have included:
